SCHUCO’s early history was associated with Heinrich Müller who as a 17-year old developed ideas for toys. He registered numerous patents. The name of SCHUCO was given to the toy company which had been founded nine years earlier in 1921 by Heinrich Schreyer from “Schreyer und Co“. It had been setting new trends from the beginning with mechanical tin toys, such as the most popular toy of the time (20 million sold), the “Pick Pick“.  In recent years new standards have been set in terms of detail and quality thanks to innovative and creative product policies and as a result the position of Schuco in the collectors’ market has expanded.